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Qamar Group
  • “We balance each other out. Hard HR meets soft HR. Data meets gut feeling. Experience meets vision. We challenge and trust each other. In that trust, we’ve created something different and deeply human in a world that’s becoming increasingly automated.”

    Katleen Penel & Frederick Verhelst

Katleen Penel

"You can only truly coach performance when you understand the person behind it."

After graduating in Hospitality and Financial Management, Katleen became Belgium’s first female Maître d’hôtel. She held senior HR positions in leading investment firms, and coordinated to set five-star service standards at Belgium’s first luxury hotel. In 2010, Katleen transitioned into entrepreneurship to fully harness her unique ability to blend operational excellence with strategic insight.

Together with het daugther Petra, she sucessfully launched The Glory of Excellence, a high-end hospitality agency. They rapidly expanded into an international network, supporting Michelin-starred chefs and hotel professionals in scaling their impact through consulting, training, and elite culinary business events. Later on, Katleen founded HR Devils, the go-to specialist agency in data-driven Human Resources. 

Katleen’s relentless pursuit of quality – blending tradition with modern vision – and her passion for nurturing talent have positioned her both as a leader in luxury hospitality and a mentor and voice of transformation in the global service industry. The Dubai Business Leaders Edition book honored Katleen as a shifter and a mover in the Dubai business scene. She also serves as a valued liaison between Canadian University Dubai and Hogeschool Gent in Belgium.

Through her podcast, keynote speeches, and bespoke experiences, Katleen continues to inspire a new generation to dream big – and deliver excellence. 

Frederick Verhelst

“I don’t just build companies. I build people who build companies.”

Frederick began his career as a competitive cyclist, but after stepping away from elite sports, he quickly rose to the top in the business world.
With a natural talent for building and growing businesses, he successfully scaled Belgium-based Accent Construct, a specialized talent placement agency for construction and technical workers, from a single office to a market-leading network of 30 locations in just 4 years. He later launched Smart Solutions, a workforce solutions company, that rapidly grew to over 700 people across Belgium and the Netherlands. 
Through each stage of his career, Frederick has demonstrated an unwavering commitment to growth, turning every opportunity into a thriving success.


Yet, his entrepreneurial spirit knows no bounds. From sports and staffing to real estate and media, his ventures reflect a unique mix of creativity and execution power. He became the owner of Belgian football club RFC Mandel United, launched theBenelux’s largest padel park, and dove into brewing with Waterfields Brewery. His passion for innovation led him to found POTZ, a national dance radio station later acquired by TOPradio, making him co-owner of Belgium’s largest dance music platform. With ventures like VV Real Estate, Rendeer, and a new chapter in Dubai, Frederick continues to prove that vision, passion, and execution can take you anywhere – all while staying grounded in his love for family and football.

 

Why Choose Us

At Qamar Group, we believe that real business growth starts with people, not just finding them, but empowering them to thrive. In a market as fast-paced and competitive as the Middle East, we go beyond traditional HR solutions by creating meaningful, lasting impact across every level of an organization. Our approach is personal, strategic, and rooted in deep expertise, helping companies build stronger teams, unlock potential, and stay future-ready.

What sets us apart is our commitment to partnership: we take the time to understand your challenges, align with your goals, and deliver smart, practical solutions that create measurable results. With Qamar Group, you’re not just choosing a service provider, you’re choosing a trusted ally in sustainable growth.


Our Team of
Professionals

At Qamar Group, we’re in the business of people and that starts with our own. Behind every solution we offer is a team of passionate, experienced professionals who believe in the power of human connection. It’s their insight, dedication, and drive that shape our work and make the difference for our clients. Because at Qamar, our people are not just part of the business, they are the reason it works.

Peggy Scherpenberg

Marketing & Communications Director

Biography

I have nearly 20 years of global experience in advertising, marketing, and events. During my career, I’ve had the privilege of leading brand teams, managing high-profile global clients, and organizing large-scale events hosting over 45,000 spectators.


In 2023, I was awarded the Outstanding Leadership Award at the Marketing 2.0 Conference which was a nice recognition of the impact I’ve made on the industry so far.


In recent years, I’ve focused on consulting, especially with start-ups — their energy, agility, and bold ambitions are incredibly inspiring. I help them scale fast and craft distinctive brand identities through strategic storytelling and integrated marketing. I’m a true generalist at heart — I thrive on variety and love connecting the dots across disciplines.


Today at Qamar, I have the privilege of working with some of the best in the business. Together, we’re not only building the future of Qamar but we’re helping shape the future of work and talent in the Middle East.

Yunus Bozkus

Partner Recruitment and Acquisition

Biography

With a strong foundation in HR, finance, and entrepreneurship, my focus is on building meaningful bridges between people and opportunities. As the founder of a boutique recruitment agency in Belgium specializing in finance and HR roles, I understand that finding the right fit is like planting a seed. When given proper care and time, it grows into something strong and lasting.

 

My background in finance, controlling, and recruitment has sharpened my ability to identify talent and potential. I believe that success comes to those who work for it, which is why I prioritize personal connections, transparent communication, and sustainable growth.

 

Today, I’m proud to be an active partner at Qamar. Combining international insight with HR expertise, I am committed to helping Qamar grow with the right people at the right time, because a chain is only as strong as its weakest link.

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